Smartphone producers typically go to odd lengths to advertise their merchandise; it takes loads to face out within the crowded market with telephones that each one do basically the identical factor. In a video posted on its official YouTube channel earlier as we speak (through Sparrow Information), it was Xiaomi’s flip to go to extremes in a brand new promo for the Redmi Word 7.
The video exhibits what occurred when Xiaomi despatched the funds handset into house — or nearly — to take some snaps. The handset reached 35km on a balloon-aided, 3D-printed rig earlier than falling again to earth.
The cellphone survived minus -58 levels Celsius (-72 levels Fahrenheit) temperatures and took a number of pictures of the earth with its 48MP rear digicam earlier than touchdown. Xiaomi posted among the snaps it took on Twitter, which you’ll be able to see under.
Some stellar house pictures by #RedmiNote7. #48MPforEveryone provides you the larger image. pic.twitter.com/9pfZ2x64ED
— Xiaomi #5GIsHere (@Xiaomi) Might 5, 2019
There are, nevertheless, a number of peculiarities within the promo. For one, there’s a digicam filming the Redmi Word 7 whereas it’s within the air and it appears just like the Word 7’s digicam factors nearly immediately at it — in addition to the remainder of the sizeable rig. Why don’t we see any of this within the ultimate photos? The reply probably pertains to another Word 7s briefly glimpsed within the footage: there appears to have been a number of telephones hooked up to the rig — maybe the one being filmed wasn’t the one taking the pictures.
Including additional weight to that notion is the truth that one of many Xiaomi staff seems to change on the cellphone after retrieving it within the area (it exhibits the Xiaomi emblem from the boot display).
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None of that is notably essential since no one will likely be utilizing the cellphone in these circumstances anyway. But when OEMs are going to try to seize our consideration with any such advertising and marketing, it might be good to know they’re genuine: I doubt anyone would maintain it towards Xiaomi for filming one Redmi Word 7 whereas taking pictures pictures with one other Redmi Word 7 simply behind it, if that’s really what occurred.
The Xiaomi Redmi Word 7 goes on sale within the U.Ok. tomorrow beginning at 179 kilos (~$233), for extra on its launch, head to our Redmi Word 7 protection on the hyperlink.
What do you consider the Xiaomi house video? Let me know within the feedback.