China-based smartphone maker Realme, which began its operations simply eight months in the past, is ready to develop into India’s offline market by establishing unique retail shops within the second half of 2019, a high government stated on Thursday.
The handset maker additionally indicated that it might additionally develop its equipment line-up.
“Within the second half of the yr, we’d open unique shops in India the place the possible patrons can get a hands-on expertise of all the portfolio of Realme units that would come with equipment in addition to smartphones,” Madhav Sheth, Chief Govt Officer, Realme India, instructed IANS.
In keeping with market analysis agency Counterpoint Analysis, the online-focused system maker was among the many high smartphone gamers within the fourth quarter of 2018 with eight per cent market share.
The Chinese language handset maker at present has one in all its analysis and improvement (R&D) base in Hyderabad and one other in China, whereas its manufacturing manufacturing unit is situated in Larger Noida.
The corporate’s manufacturing plant in Larger Noida has a manufacturing capability of just about 60-80 million handsets a yr.
“We have now one other plant in Larger Noida which is adjoining to the present facility, that can cumulatively double up the capability of constructing handsets yearly. It has simply began its operations,” Sheth knowledgeable.
Realme can also be working to collaborate with 20,000 multi-brand shops throughout 150 cities within the nation.
“With the brand new offline shops, we’d lengthen our gross sales channels reaching out to our offline clients in each area. That is the extension of our gross sales technique and supreme goal of ‘Realme for Each Indian’,” he added.
Beforehand, Realme had an unique partnership with Reliance shops for offline gross sales of the merchandise.
As a part of that partnership, Realme smartphones had been being offered at greater than 130 cities at over 1,300 Reliance Digital and My Jio shops.
The corporate stated it might refresh all its smartphone collection in India with new additions this yr.
The corporate launched the Realme 1 mannequin in Might final yr, marking its foray into the entry-level smartphone phase. The corporate’s smartphone gross sales touched a milestone of 4 million in January.
Born as OPPO’s sub-brand, Realme is now an unbiased model concentrating on on the international youth.
In keeping with CyberMedia Analysis (CMR)’s cellular handset report, Realme’s smartphone shipments grew by over 600 per cent within the September-October interval compared to the July-August interval final yr, making it the highest rising model in India.