Head of Audi USA Abruptly Resigns After Much less Than 6 Months on the Job

Audi Del Rosso

Audi of America President Mark Del Rosso is stepping down after lower than six months on the helm, the corporate introduced as we speak. Present Govt Vice President and Chief Working Officer Cian O’Brien will fill the function on an interim foundation. Neither Audi or Del Rosso have supplied any specifics as to why Del Rosso is departing so abruptly, or whether or not it was his option to step down. That is the third high govt change for Audi of America in seven years.

This transformation spells additional bother for Audi of America and continues a pattern of govt and managerial adjustments that started in 2012. That was when the corporate misplaced Johan de Nysschen, the person largely answerable for the automaker’s years of success within the American market.

De Nysschen led the German automaker’s American arm to nice gross sales and acclaim till Could 2012, when he left to run Infiniti and, later, Cadillac. Scott Keogh adopted de Nysschen and ran Audi of America till final December when Keogh was promoted to CEO of Volkswagen Group of America, with Del Rosso changing him at Audi.

Now precisely 153 days later, Audi’s American arm is once more and not using a formal chief. This sort of turnover on the high echelons is unparalleled for a contemporary main producer, and this information additional darkens Audi’s U.S. prospects within the close to time period. Its new automotive designs have didn’t obtain the acclaim the automaker loved within the early 2000s, the corporate has not loved a file gross sales month since September of 2018, and this 12 months’s gross sales are down eight.7 p.c thus far.

Del Rosso’s interim successor has been Audi of America’s COO since April 2017. It’s unclear how lengthy he will probably be required to fill the president function, or if he’ll ultimately be handed the highest spot formally. O’Brien has labored for greater than 20 years within the automotive business. Earlier than he was COO of Audi of America, O’Brien was head of gross sales operations for Audi UK, the German automaker’s fourth-largest market, beginning in 2014. His expertise at Audi UK, mixed along with his latest time overseeing America’s seller community, ought to give him ample expertise to attempt to flip round Audi’s latest fortunes within the U.S.

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