In December, Netflix launched Bandersnatch, a choose-your-own-adventure fashion episode of its hit dystopian sci-fi sequence “Black Mirror.”
Based mostly on the optimistic response to that episode, Netflix’s VP of product Todd Yellin has now introduced the corporate’s intentions to make interactive storytelling a extra common a part of its programming — an indication that the way forward for leisure might put extra management in viewers’ palms.
On Tuesday, Yellin delivered a keynote presentation at a media and leisure convention in India throughout which he shared plans for extra interactive Netflix programming.
“[Bandersnatch is] an enormous hit right here in India, it’s an enormous hit around the globe, and we realized, wow, interactive storytelling is one thing we need to guess extra on,” he informed the viewers, in line with a report by Selection. “We’re doubling down on that. So anticipate over the subsequent 12 months or two to see extra interactive storytelling.”